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Demand Generation Senior Marketing Specialist-Cloud Payroll-Virtual-(WFH)


This is a Full-time position in Lincolnshire, IL posted June 1, 2021.

As a leading provider of human capital solutions, we help our clients and their people navigate the complexity of health, wealth and HR.

We combine data-driven, consumer-centered technology with personalized care and service to deliver a superior customer experience.

Our dedicated colleagues across 28 global centers help 23 million people and their 11 million family members simplify work and life, both now and in the future.

At Alight, we are reimagining how people and organizations thrive.We are looking for an experienced Demand Generation Senior Specialist to join the Alight Marketing team, based in North America.

This individual should have expertise in designing and executing successful demand generation campaigns, while partnering closely with product marketing, content marketing, sales and SDRs.

This individual needs to take on full ownership of integrated campaigns to uncover new opportunities for Alight’s Cloud Professional Services business.

This person should be revenue-focused, strategic and dynamic.As a Demand Generation Senior Marketing Specialist, a typical day to include the following:+ Develop, lead and execute integrated campaigns (email, landing pages, social, webinars, events, direct mail, inside sales, content)+ Guide content and product marketing teams on campaign asset development for interaction touchpoints+ Partner with digital team to execute campaigns via organic and paid digital promotional channels+ Partner with demand execution team to test, measure, and optimize campaigns+ Lead quality assurance process for marketing automation+ Review campaign results and report metrics to leadership+ Quality check messaging and visuals to brand guidelines+ Track and analyze market trends, opportunities, industry tactics, competitors and best practices+ Partner closely with sales on tactics, needs and marketing assets**Education and Experience**+ Bachelor’s degree in marketing preferred but not essential+ 3-7 years of experience in a marketing role in either a corporate or agency environment+ HR services, payroll or outsourcing solutions experience a plus**Knowledge and skills**+ Hands-on experience planning, developing and executing demand generation campaigns with proven results+ Track record of organizing and completing detailed projects accurately, and ability to deliver on deadlines and within defined budgets+ Ability to clearly and succinctly communicate messaging (verbally/written) to internal partners, external agencies and internal executives**Key attributes of the individual**+ Proven track record developing and implementing marketing programs+ Ability to inspire the team and excite the organization to rally behind the strategy+ Proven ability of working under pressure with resilience and tenacity**Background Check Required**By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies.

Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test.

You will be notified during the hiring process which checks are required by the position.

Additionally, an active security clearance or the ability to obtain one may be required for this role.**Equal Employment Opportunity**Alight is an Equal Opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, ancestry, national origin, physical or mental disability, veteran or military status, or any other legally protected characteristics or conduct covered by federal, state or local law.

In addition, Alight takes affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex, sexual orientation, gender identity, protected veteran status, or national origin.**Reasonable Accommodations**Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities, sincerely held religious beliefs, practices and observances, unless doing so would result in an undue hardship.

Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.**Diversity Statement**At Alight, we believe that diversity should be visible, valued, and sustained throughout the organization.

Alight provides equal treatment and employment opportunities to all employees and applicants for employment without regard to any protected status or other protected characteristic.**Authorization to Work in the United States**Applicants for (employment/this position) in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alight.We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.**DISCLAIMER:**Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law.

Alight Solutions is committed to a diverse workforce and is an affirmative action employer.**About Alight Solutions**With an unwavering belief that a company’s success starts with its people, Alight Solutions is a leading cloud-based provider of integrated digital human capital and business solutions.

Leveraging proprietary AI and data analytics, Alight optimizes business process as a service (BPaaS) to deliver superior outcomes for employees and employers across a comprehensive portfolio of services.

Alight allows employees to enrich their health, wealth and work while enabling global organizations to achieve a high-performance culture.

Alight’s 15,000 dedicated colleagues serve more than 30 million employees and family members.

Learn how Alight helps organizations of all sizes, including over 70% of the Fortune 100 at**Our values are the essence of who we are:****People Matter**We believe in the power of people and know that the best ideas can come from anywhere.

We act with respect and accountability, mindful that our actions affect the lives of millions in meaningful ways.**Excellence Every Day**We believe that every day is an opportunity for growth and are energized by going above and beyond what’s expected.

We are one team, hungry for results, we focus on what matters, and know that for even the most difficult challenges, there is a solution – and we will find it.**Think Forward**We continuously reimagine what the future could be and believe that tomorrow is created by the actions we take today.

We learn from one another, champion progress and challenge the status quo.**Act Now**We are brave in spirit, act decisively, learn quickly and get it done.**Be Real**We are forthright and genuine when we speak.

People can always trust us to say what we mean and depend on us to do what we say.**Our Colleague Experience**At Alight Solutions, we are reimaging how people and organizations thrive.

To deliver on this purpose, we do things differently.

From company leaders to our newest colleagues, we all play a role in bringing our values to life.

Every colleague shapes how Alight can become better, stronger and brighter – together.

With technology as our catalyst and humanity at our core, we advance each day toward a better future in work and life.We understand the powerful human connections that create success for organizations.

We bring an industry leader’s expertise and a true partner’s commitment to our benefits and administration solutions around health, wealth, HR, finance and consumer experience.Are you interested in helping us shape the future of work and life for organizations, people and their families?

If so, you’ve come to the right place.Help us reimagine how people and organizations thrive!Our story starts with a simple, universal truth: Every business is a people business.

We are Alight Solutions.

Reimagining how people and organizations thrive.@AlightSolutions